Fraudl
FRAUDL is a platform offering technical security audits for crypto projects, aimed at identifying scams and enhancing investment safety. It features user-friendly tools for project search, contract evaluation and verified user feedback as well as social engagement analysis.
What did we do?
Concept
SEO
Copywriting
Strategy
Development
Design
Fraudl was just an idea before we started working on it. We developed an entire concept from scratch. The idea was to use organic acquisition channels (SEO mostly), Twitter, Telegram, and TikTok.
To develop the tool, we managed to use a single developer after we came up with an idea of how to bring it to life with the least amount of resources possible.
We created and implemented comprehensive technical SEO and on-page strategies, pinpointing the most searched Web3 projects at the time.
While we were patiently waiting for rankings to soar, we started to produce short and long-form content on Twitter and video content on TikTok.
For Twitter, we focused on educational content about crypto security, smart contract features, and the results of our analyses.
We got creative for the TikTok content, so we created a 3d modeled environment and a character representing Fraudl.
The goal was to create engaging content where the character talks about projects Fraudl found security issues in their smart contracts and labeled them a possible scam.
All of these efforts combined resulted in the acquisition of 2,000 users in 4 weeks.
Glow
Glow is a suite of dApps powered by DeFi yields. It consists of 4 dApps: Yield, Lotto, Creators and Start.
What did we do?
Growth Hacking
Copywriting
Community Growth
Design
Glow Yield is what its name says it is, is a yield-based product, offering staggering APY.
Glow Lotto is a free lottery, a new concept made possible by the main yield product; users can hit the jackpot while saving money. One of its kind of no-risk lottery.
Glow Creators is a product based on social tokens. It helps creators empower their communities and fund their work with their tokens.
Glow Start is a startup-focused product, that helps connect investors and pioneers to bring new ideas to life.
To make Glow shine even more we've helped it with branding, front-end & UI design to prepare it for the marketing strategy we've come up with.
The focus of the marketing strategy was onboarding as many users as possible in tight timeframes and forming a community with them.
To make this happen, we created a viral loop system on Discord. It followed gamification principles, encouraging and rewarding users to spread the Glow message through various mediums.
As a result, the user base and community numbers both reached a growth rate of 200% MOM.
Pylon Protocol
Pylon Protocol is a DeFi framework that offers savings and payment services using user deposits. It leverages yield-bearing protocols like Anchor and fosters incentive alignment among different stakeholders such as consumers, creators, investors, and lenders.
What did we do?
Copywriting
Marketing Strategy
Design
Pylon Protocol started as a concept that lacked visibility. Our strategy focused on strategic copywriting, app and website design, and leveraging niche Key Opinion Leaders (KOLs) for marketing.
We crafted compelling narratives to highlight Pylon Protocol's unique features. Our content aimed to educate and engage, converting readers into users.
The strategic development of the app and website prioritized user experience. We aimed for a seamless, intuitive interface that encouraged user interaction and retention.
Design choices for the app and website focused on simplicity and engagement. We created an aesthetically pleasing environment that facilitated a positive user experience.
For marketing, we collaborated with niche KOLs relevant to our target audience. These influencers were key in spreading the word, leveraging their credibility to drive user acquisition.
This targeted approach successfully enhanced Pylon Protocol's digital presence. It attracted a dedicated user base, optimizing marketing spend by focusing on high-engagement influencers in our niche.
Airdrops.io
Airdrops.io is a platform that aggregates and verifies the latest and legitimate cryptocurrency airdrops and bounties. It lists real, valuable crypto airdrops and offers the most recent and profitable earning opportunities.
What did we do?
Social Media Strategy
Content Marketing
Design
Airdrops.io was looking to elevate its social media presence and content strategy. Focusing on Twitter, we implemented a comprehensive social media strategy and content overhaul.
We revitalized their Twitter content, introducing engaging and informative posts tailored to their audience's interests. This strategic shift aimed to spark discussions and increase brand visibility.
The design of assets for both the website and social media channels was modernized. We ensured consistency across platforms, enhancing brand recognition and user engagement.
These efforts led to a remarkable increase in our social media following on Twitter. We gained 30,000 followers in just six months, demonstrating the impact of our refined strategy.
This growth continues, showcasing the lasting effectiveness of our social media strategy, content marketing, and asset design. Airdrops.io's enhanced digital presence is a testament to the power of targeted, quality content and design.
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SEO Services
Optimization. Articles. Tech SEO. Strategies
Social Media Services
Posting. Content calendar. Management.
Marketing Strategies
Any industry. Any size. Any type of project.
Growth Hacking
User acquisition. Retention. CRO.
Landing Pages
Wireframes. Copy. SEO. CTA. CRO.
Content Marketing
Blog posts. Native ads. Articles. Email copy.
Outreach Campaigns
From 10,000 to 100,000+ contacts.
Email Marketing
Newsletters. Funnels. Retention flows.
Influencer Marketing
Budget-based influencer promo.
UX/UI
User research. Design.
Data Mining
Contact database building. Promo hubs.
Data Analytics
Research. Analysis. Visualizations.
Product Management
Market research. Product strategy. GTM
Consultancy Services
On strategies. On execution. And more.
In-House Marketer
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